As Marketing & E-commerce Director of the luxury Italian fashion house COSTUME NATIONAL, famous for its minimalist rock-chic, I was tasked to create marketing and product strategies for Apparel, Accessories, and License businesses (Parfumes & Eyewear). I established creative direction and execution of all ad campaigns, defined media strategies, and oversaw store and visual merchandising concepts. Furthermore I provided leadership, creative and strategic direction for their both brands first-ever digital flagships which lead to two full responsive, editorial websites and commerce experiences, enabling both consumers to seamlessly browse, discover, and shop while remaining true to their unique identities. In addition I developed and managed the production and inspiration for all aspects of all brands fashion shows.
Costume National
As Marketing & E-commerce Director of the luxury Italian fashion house COSTUME NATIONAL, famous for its minimalist rock-chic, I was tasked to create marketing and product strategies for Apparel, Accessories, and License businesses (Parfumes & Eyewear). I established creative direction and execution of all ad campaigns, defined media strategies, and oversaw store and visual merchandising concepts. Furthermore I provided leadership, creative and strategic direction for their both brands first-ever digital flagships which lead to two full responsive, editorial websites and commerce experiences, enabling both consumers to seamlessly browse, discover, and shop while remaining true to their unique identities. In addition I developed and managed the production and inspiration for all aspects of all brands fashion shows.
Type of Work
- MARKETING
- MEDIA
- E-COMMERCE
- LICENSING
- SHOW PRODUCTION
- CAMPAIGN SHOOTINGS
Type of Work
- MARKETING
- MEDIA
- E-COMMERCE
- LICENSING
- SHOW PRODUCTION
- CAMPAIGN SHOOTINGS
